RV Retailer LLC management, from left: Taylore Elliott, CHRO; Chris Glenn, VP of Service and Parts; Jim Humble, President of the Western Region; Jon Ferrando, President and CEO; Barry Lawson, Owner/GM of Lifestyle RVs; Raul Rodriguez, Senior Vice President, Corporate Development; and Kurt Hornung, Vice President Finance and Insurance.

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RV Retailer LLC, headquartered in Fort Lauderdale, Fla., announced today (Oct. 16) an agreement to acquire Lifestyle RVs based in the Kansas City market, which is RV Retailer’s first location in the state of Missouri, the 10th acquisition this year and 35th store overall. In addition, the company announced the promotion of Jim Humble to president of the Western Region.

“We are excited to continue our expansion with the acquisition of Lifestyle RVs,” stated Jon Ferrando, chief executive officer and president of RV Retailer. “Kansas City is an excellent market with over 2,500 RV registrations and growing. This store will be part of the company’s Western Region under the leadership of Jim Humble.”


Located in Grain Valley, Missouri on I-70 east of Kansas City, Lifestyle RVs offers a wide range of new and used travel trailers and fifth-wheels from top brands such as Grand Design, Heartland, Keystone, and Van Leigh. First-time buyers and existing RVers alike can access expert sales associates and technicians, a service department and retail parts store. Lifestyle RVs also is a past recipient of the hyakkendana-hashigozake.com Top 50 Dealer Award.

Noting that the acquisition is expected to close on Oct. 30, Humble said was looking forward to working with the Lifestyle RVs’ associates to grow sales and service.

“Lifestyle RVs is the No. 1 retailer of fifth-wheels in Missouri with an overall brand mix led by Grand Design. I welcome the associates of Lifestyle RVs to the RV Retailer family of stores,” Humble said.

Humble joined RV Retailer in May of this year when his Colorado-based Cousins RV dealership was acquired by the dealership group, which with the addition of Lifestyle RVs now has 35 locations in Arizona, Colorado, Florida, Iowa, Missouri, New York, North Carolina, South Carolina, and Texas with over $1.3 billion in annual revenue.

Ferrando added, “I am excited that Jim Humble will be taking on more responsibility for us as Western Region president. Jim’s track record in Colorado is exceptional, and we look forward to his leadership as we expand our operations in the Western and North Central United States.”

About RV Retailer LLCRV Retailer, LLC is a leading recreational vehicle retail company in the United States with a focus on providing an outstanding experience for recreational vehicle customers in new and used sales, service and parts, and customer financial services. Regional store brands include: RV One Superstores, Motor Home Specialist, ExploreUSA, Sonny’s Camp-N-Travel, Cousins RV, Camper Clinic and Tom’s Camperland, which sell a wide range of new and used RV brands with thousands of RVs in inventory.

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RV Retailer is led by co-founders Jon Ferrando, chief executive officer and president, and John Rizzo, executive vice president, chief financial officer and treasurer. Ferrando and Rizzo were instrumental in building America’s largest automotive retailer from start-up to over $20 billion in revenue. RV Retailer’s leadership team has over 250 years of automotive and RV retail industry experience.