There"s no two ways about it: this has been a challenging year and has meant that many of the old rules no longer apply. It"s time to write some fresh rules - ones that give us a new perspective of creativity in the new normal.These rules aren’t prescriptive or restrictive. In fact, they’re written for you, by you. They offer up an invitation to discover your self-expression, ingenuity, who you are and who you want to be.




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Though we’ve spent much of the year confined to our homes, we’ve seen creativity flourish in bold and unexpected new ways. Amid rules and restrictions and with the help of innovative new technology, imagination and personal expression have risen to meet an unprecedented challenge - and we’ve even found moments of unexpected joy along the way.