A dance challenge made Zay Hilfiger’s song a viral hit, but someone else is seeing most of the shine.




You are watching: Juju on that beat dance white girl

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On September 7, high school junior Hannah Talliere"s best friend posted a video of Hannah dancing in a parking lot, outside of her school in Norfolk, Virginia. That video now has over 150,000 retweets, and has prompted hundreds of copycat clips shared across social media. As Talliere explained to her local paper, the dance video was filmed as she was celebrating a win with her volleyball team, and waiting around for rides with other school athletes.


The song she was captured dancing to is "Tz Anthem," by 15-year-old, Detroit-based rapper Zay Hilfiger, whose real name is Tyjuan Peoples. Hilfiger and a friend created the song in 2014, after they were inspired by the viral success of the Nae Nae, a dance invented by Atlanta quintent WeAreToonz, and spread by amateur dance videos, professional athletes, and the regional hit “Drop That #NaeNae.” Over the phone on Monday afternoon, Hilfiger told The FADER that he wrote the lyrics for “Tz Anthem” and choreographed its chorus, which features eight dance moves performed in quick succession, at the same time. "I didn"t write nothing down," he said. "It was just randomly on the beat. I was just so excited."



Last month, Hilfiger was contacted by Fresh The Clowns, a Detroit squad of dancing clowns who are currently on tour with the UniverSoul Circus. They reached out to Hilfiger, with the idea to make a dance video using his song. Hilfiger is now a member of their troupe but credits Fresh The Clowns with the idea for turning “Tz Anthem” into a challenge — or a hashtag, where social media users are prompted to share their own version of a dance, or freestyle. (At a time when dance culture is back in a major way with young music fans, dance challenges give songs major boosts. In August, after Chance The Rapper’s entry into the #SoFarGoneChallenge was retweeted more than 250,000 times, Monica’s 2003 song experienced a massive surge in sales and streams. In May, the 1996 Ghostdown DJs song “My Boo” charted higher than it had upon its release after athletes started participating in the #RunningManChallenge.)

Fresh The Clowns shared their #TzAnthemChallenge video on August 1. Their clip only has 100,000 views, but seems to have spread widely enough to reach Talliere, the Virginia volleyball player. In her video, Talliere performs Hilfiger’s original choreography, just as Fresh The Clowns had. On September 8, a popular Travis Scott parody account shared her video on Twitter, writing in his caption: “I’VE NEVER BEEN SO PROUD OF A WHITE GIRL.” Days later, Hilfiger posted a new video, featuring himself and a female friend, Kiki, performing an “advanced” version of the “Tz Anthem” dance. “Y"all White Girls Killed It But This How It"s Really Done,” he wrote.


#freshtheclowns be lit!!! Tag us, DM us for promo, dance videos, if you want us to kill your #challenge

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freshtheclowns) on Aug 18, 2016 at 8:18pm PDT


Y'all White Girls Killed It But This How It's Really Done