Brilliantly intense hair color\t\t\t\t\t\t\nNo ammonia or peroxide\t\t\t\t\t\t\nFormulated in Italy\t\t\t\t\t\t\nReady to use\nion Color Brilliance™ Semi-Permanent Brights are hi-fashion hair color shades designed to give vivid, boldly intense results. In 20 to 40 minutes ion Color Brilliance™ Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance™ Brights can be applied to pre-lightened hair and natural or colored hair.","brand":"
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What is it?
ion Color Brilliance™ Semi-Permanent Brights are hi-fashion hair color shades designed to give vivid, boldly intense results. In 20 to 40 minutes ion Color Brilliance™ Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance™ Brights can be applied to pre-lightened hair and natural or colored hair.
What makes it special?Brilliantly intense hair colorNo ammonia or peroxideFormulated in ItalyReady to use
Ingredients
WATER ,PROPYLENE GLYCOL ,CETEARYL ALCOHOL ,STEARYL ALCOHOL ,CETEARETH-50 ,LAURYL ALCOHOL ,DIMETHICONE PEG-8 MEADOWFOAMATE ,PEG-40 HYDROGENATED CASTOR OIL ,MYRISTYL ALCOHOL ,FRAGRANCE ,COCAMIDOPROPYL BETAINE ,IMIDAZOLIDINYL UREA ,PHENOXYETHANOL ,METHYLPARABEN ,LACTIC ACID ,BASIC YELLOW 87 ,BASIC RED 51 ,BASIC BLUE 124 ,ALPHA ISOMETHYL IONONE ,CITRONELLOL ,GERANIOL ,LINALOOL
How To Use

ion Color Brilliance Semi-Permanent Brights Hair Color can be applied two different ways.

1. For the most vibrant result apply to pre-lightened hair. Pre-lighten with Ion Color Brilliance Ammonia Free Powder Lightener (not included) to the desired level of lift. It is important to note that the degree of lift achieved with pre-lightening will directly affect the vibrancy and intensity of the final result. Underlying exposed contributing pigment must be taken into consideration. If the hair is orange or a dark yellow this will contribute to the final color.

To achieve a boldly intense brights color, pre-lighten to the level indicated in the table below for each specific color. After pre-lightening, shampoo with ion Color Defense Shampoo. Dry the hair. Apply chosen brights shade directly on dry hair and process for 20 to 40 minutes depending on the level of color intensity desired. Strand test every 5-10 minutes. Heat is not necessary for processing if the hair has been pre-lightened. After processing, thoroughly rinse and apply ion® Color Brilliance After Color Treatment to close the cuticle and lock the color deep inside the hair.

2. Color shine overlays on natural or color treated hair. Apply brights directly onto natural or color treated dry hair and process for 20 to 40 minutes. For more intense vibrant results, cover the hair with a processing cap and process with heat. Strand test every 5-10 minutes.

After processing is completed, thoroughly rinse and apply ion Color Brilliance After Color Treatment to close the cuticle and lock color deep inside the hair.


ion Color Brilliance Semi-Permanent Brights Hair Color are non-oxidative dyes that can be extremely long lasting and may become permanent. Apply to dry, pre-lighten hair.

Should removal be necessary from hair, it is important to know that lightener may not completely remove Brights from hair. ion Color Corrector is not recommended for removal of Brights. It is designed for permanent and Demi-Permanent color removal.

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Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color.